Update age bands
D
Daniele Nickel
We use age/gender stats to ensure we'r accurately sampling in 3P research - we noticed that the age bands that we currently track are out of date (e.g., millennials are no longer 25 in 2023 the youngest end of this cohort is 27; Gen X stop at 26 (not 24 as the age band currently is tracked). Can we please update how we capture age so it is time-based / reflective of cohorts? Ideally we'd update this on a yearly basis.