Paloma Mendoza
Hi! My client, McDonald's, has the following feedback for this product:
The video editor on TikTok has been something recommended to our creative teams to use to make things feel more native, but we cannot export or download the video files after editing them there. It seems to want us to upload directly to an ad account. This is an issue for a couple reasons:
  1. We have to be able to download videos to send them to the client and legal for approval before anything can run (We have to upload the video to an approval platform)
  2. Oftentimes, there is a different creative agency for clients than the agency that runs media, so the creatives do not have access to ad accounts or know where it would need to go.
  3. We’d also still like an option to make copies in the video editor, as versioning out a concept for other campaigns is a reoccurring thing as well that the platform doesn’t allow for.