Product Sales

Adding the Split test feature to do the A/B testing on Shop purchase and Product Sales objective to enhance the ads performance Variable included: -Targeting -Creative -Budge -Daily Budget -Bidding type

To be able to target Interest & behaviour users that has been interacted to TikTok Shop in various category. As well as, targeting the Users that are Affiliated Creator & TikTok Shop Owner

Client: P&G Malaysia, but applies to all clients globally Issue: Client (agency) set an automated scheduled report for their campaigns based on the breakdowns on both ad group and creative level, but when the client received the automated scheduled report, there is no "total" row, which is basically the summary of the entirety of the data. Note: the client can't simply use sum/average functions in the excel for this as the sum/average of line items do not tally up to the actual "total" of the campaigns. Replicated: However, when we went to download the automated scheduled report manually from the TTAM, it does contain the "total" row. Please find the attached automated report that the client received.

Facebook has an offering called ad quality ranking to help advertisers determine which creatives may be stronger / weaker ads ( https://www.facebook.com/business/help/303639570334185 ). This may be helpful for advertisers to have on TikTok as well!

Expand Comment Insights Tool offering so that advertisers can monitor brand mentions outside of just the comments posted on their paid and organic videos. This feature would provide advertisers with a true social listening and sentiment analysis tool for TikTok giving them a wholistic view of the conversation about their brand on our platform.

Enable so that advertisers can set user permissions on campaign level (rather than on ad account level). Use case: a global advertiser work with different agencies/audit companies on different markets but have all their campaigns in the same ad account and they want to grant access to specific campaigns only.

Advertisers have requested the ability to pin 1-2 products to their VSA ad, and let the system recommend the remaining products based on user interest.

Allow the VSA set up on TTAM with the Shopping Center as the destination. As currently, Shop internal team runs UG ads for the seller driving traffic from VSA to Shopping Center on the specific SKU from certain shop.

Advertisers will often rely on third party tools like GA to review campaign performance across platforms, campaigns, ad groups, and creative. Since SPC uses a consolidated campaign structure, the dynamic macros for creative id and creative name do not work. As a result, advertisers cannot see performance by creative in a tool like GA for a Smart Performance Campaign. Request: Support macros for creative name and ID with SPC campaigns